Change & Transformation Insights Report H2 2026
Posted November 12, 2026We’re pleased to present our latest Change & Transformation Insights Report for H2 2026.
Organisations across the UK are facing increasing competition for experienced Product Owners as demand for product-led transformation continues to grow.
As businesses accelerate digital transformation programmes, modernise customer experiences and explore the opportunities presented by AI, product professionals are playing an increasingly important role in shaping and delivering strategic change. Yet despite this growing demand, the available talent pool remains relatively small.
Our latest Change & Transformation Insights Report found that there are just 6,689 Product Owners across the UK, with almost 70% of that talent concentrated in London. This creates a significant challenge for organisations looking to build product capability outside of the capital, particularly as more businesses adopt product-led operating models and compete for the same specialist skills.
At the same time, the product profession continues to evolve. The rise of product management as a discipline has seen professionals from project management, business analysis and wider change backgrounds move into product-focused roles. While many bring valuable transferable skills, identifying candidates with genuine product expertise has become increasingly challenging for employers.
To help organisations better understand the current market, we’ve launched our latest Change & Transformation Insights Report, providing an in-depth look at the trends shaping product and change talent across the UK.
The report explores:
- Product Owner talent availability across the UK
- Regional talent hotspots and market concentration
- Hiring trends shaping the wider Change & Transformation market
- Emerging AI-focused product roles
- The skills organisations are prioritising for future transformation programmes
- Market insights to support hiring and workforce planning decisions
Whether you’re building product capability, planning a major transformation programme or simply looking to understand where the market is heading, the report provides valuable insight into the talent landscape and the factors influencing hiring decisions today.