Paid Media Manager

Paid Media Manager

£52,000 – £62,000 + Benefits

Cheshire (Hybrid, 3 days in the office ideally)

Our client, a growing mid-size financial services firm and one of the key businesses in their specialist area, are investing heavily in marketing. As part of this transformation, they’re looking to hire a Paid Media Manager to help optimise performance driven digital advertising across a number of B2C channels.

You’ll be a strong hands-on Digital Marketer who can monitor Campaign Performance, manage multimillion-pound Paid Media Budgets, and strategically plan to improve Return on Investment, working closely with the internal marketing team and external agency partners.

This role would be perfect for a Paid Media Specialist with experience planning, developing and executing B2C performance driven campaigns across various channels who would like to join a marketing team with significant investment and a business with ambitious growth plans.

Key Responsibilities

• Develop and execute Paid Media Strategies. Google, Meta, TikTok and others.
• Monitor daily performance, manage budgets, adjust strategies, and optimise campaigns.
• Track and analyse KPIs across platforms and deliver actionable insights and regular performance reports to stakeholders.
• Develop advanced targeting strategies.
• Continuous plan and execute A/B testing, segmentation and targeting strategies to improve conversion rates and campaign effectiveness.
• Manage the paid media budgets effectively across channels.

Skills and Experience

• Experience managing paid digital advertising campaigns.
• Experience managing paid media campaigns with budgets of a similar size (approximately £1m monthly).
• Proficiency in ad platforms including Google Ads and Meta Ads Manager.
• Demonstrated ability to manage and optimise media budgets across multiple channels.
• Strong understanding of key performance metrics and attribution models.
• Experience with analytics tools such as Google Analytics (preferably GA4), Looker Studio, or similar.
• Familiarity with CRM platforms and marketing automation tools (e.g., HubSpot, Salesforce) is a plus.
• Experience implementing campaigns to market an App would be beneficial.
• Experience in a regulated environment would be beneficial.
• Experience in a high volume, B2C acquisition environment would be highly beneficial.