Digital Analyst, Hybrid, SQL, Retail Media

Digital Analyst – Retail Media & CRM (Contract)
📍 London (Hybrid)
💰 £500-£550 per day (Inside IR35)
⏳ 6 Months

We’re hiring a Senior Analyst to join a growing Analytics & Data Science team, supporting a high-impact Retail Media function. This role is focused on leveraging first-party customer data to drive audience strategy, campaign performance, and measurable commercial outcomes.

You’ll partner closely with Retail Media, CRM, and Loyalty teams to design and evaluate customer-led activation, ensuring campaigns are effective, scalable, and deliver clear value to both the business and external partners.

Key Responsibilities:

• Build, refine and activate customer audiences and segments for Retail Media campaigns
• Deliver detailed analysis on campaign performance, including ROI, incrementality and uplift
• Produce post-campaign evaluations (PIRs) with clear recommendations for optimisation
• Support the development of audience strategy and measurement frameworks
• Translate data into clear, actionable insights to influence campaign and commercial decisions
• Work cross-functionally to demonstrate the value of first-party data and Retail Media propositions

Key Requirements:

• Strong Retail Media experience (ESSENTIAL) – including audience targeting, activation and performance measurement
• Advanced SQL plus experience with Python or R
• Proven experience in CRM / marketing analytics and campaign optimisation
• Strong understanding of statistical analysis (A/B testing, hypothesis testing, etc.)
• Experience with cloud analytics platforms (Databricks, Snowflake or BigQuery)
• Comfortable working in a matrix, fast-paced environment
• Strong communication skills with the ability to tell a clear story with data

This is a great opportunity for someone who thrives in a commercial, data-led environment and has a strong grasp of how Retail Media drives revenue through customer insight and audience strategy.