Marketing Manager

Title: Marketing Manager – Digital

Location: Central London

Hybrid: 3 days onsite – 2 days WFH

Salary: £40,000 – £50,000 + Benefits

We are working in partnership with a midsize (approximately 100 colleagues) , successful D2C retail brand, to hire a versatile Marketing Manager to drive multi‑channel growth across the UK and internationally. This is an exciting opportunity for a creative, commercially minded marketer who enjoys blending content, strategy, and performance marketing.

This is a fantastic opportunity as the business are growing rapidly and the role and team will continue to grow in the coming months. There is a very strong team culture of collaboration and employee development.

The Role:

Reporting into the CMO, you’ll lead key digital channels across email, SMS, paid social (managing the paid social agency), affiliates, loyalty, and broader content initiatives.

There is a lot of support with a wider marketing function, a digital team, agencies, creative freelances, and a direct report.

You’ll create high-quality marketing campaigns to increase brand presence and drive D2C sales.

This role would be perfect for a Generalist Marketing Manager with an expertise in Digital Channel management who experience in the retail or ecommerce space who would like to work for a marketing led retailer known for creative products and a loyal customer base.

Key Responsibilities:

• Email and SMS Campaigns – Own weekly campaigns and automated flows, creating engaging content and run A/B tests, defining audience segmentation
• Manage the relationship with the paid social agency
• Optimise Meta, Pinterest, and TikTok campaigns across social media
• Grow and manage the affiliate programme, recruit partners and ensure brand compliance
• Lead the loyalty programme strategy and execution, drive sign-ups, engagement, and repeat purchase

What We’re Looking for:

• Strong multi‑channel marketing management experience
• B2C marketing experience in a broad digital marketing role
• Experience in campaign ideation
• Highly organised, detail‑driven, and confident presenting
• Strong preference for retail / ecommerce / consumer goods industry experience
• Team management experience would be preferable but not essential

If this role is of interest, please apply below!