Marketing Lead

UK Marketing Lead

Launch a Disruptive Fintech Brand in the UK

£80,000 – £105,000 Base Depending on Experience + Equity

Hybrid – London

Be one of the first UK hires to shape the marketing strategy of a VC-backed fintech unicorn.

We are working in partnership exclusively on this role with a fantastic, successful Fintech. This is a rare opportunity to own the UK marketing function, build a team from scratch, and help shape the future of a disruptive, well-funded fintech as it enters a new market.

About the Company and Offer

• Backed by VCs with over £100m in funding
• Proven product-market fit and a successful track record in their home country
• High-performing leadership team and established marketing support abroad
• On a mission to become a top competitor in the UK fintech space
• You’ll be among the first UK hires, with plans to grow a 4-person marketing team within 12 months
• Hybrid working from London

As the UK Marketing Lead, you’ll report directly to the UK Managing Director and take full ownership of the UK marketing strategy with strong support from the Head Office.

From performance campaigns and brand storytelling to team building and budget management, this is a hands-on leadership role for someone who wants to build, scale, and make an impact – Acquisition, and growth marketing is at the heart of the role.

Key Responsibilities

• Develop and execute a comprehensive UK marketing strategy, aligned with global goals
• Lead the launch of new fintech products, growth campaigns, and brand initiatives
• Optimise acquisition funnels using data-driven insights across CPA, CAC, and LTV metrics
• Collaborate with in-house creative and international marketing teams to deliver standout campaigns
• Build and lead a lean, high-performing marketing team in the UK
• Own and manage marketing budgets and report on performance, growth, and ROI

About You

• Strong experience in growth marketing, digital performance, or acquisition is essential.
• Experience leading in a disruptive brand, ideally a Fintech or similar.
• Strong across digital marketing channels with wider experience across the full channel mix – including paid media, SEO, content, product marketing, and partnerships
• Experience in a high-growth fintech, tech start-up, or scale-up environment – if you have built an acquisition strategy in a new market, even better.
• Data-led with a track record of driving measurable growth and scaling customer acquisition
• Hands-on leader
• Thrive in ambiguity and excited to build from the ground up
• Experience in regulated industries (like financial services or insurance) is a plus

Why Join?

• Build something new with the safety net of significant funding and international success
• Real influence
• Be a part of something meaningful at the start of a major UK expansion

If this role is of interest, please apply below!