Digital Acquisition Manager

Job Title Digital Acquisition Manager
Sector Marketing
Location Cardiff
Type Permanent
Salary £35000-£45000

We're working with a very well-known and growing brand on a genuinely unique and exciting opportunity as a Digital Acquisition Manager.

You will be responsible for leading the planning, implementation, optimisation, and reporting of paid performance marketing initiatives. This role would be perfect for a marketer who loves a blend of creative thinking and analytics.

2 Days in the Cardiff Office a week.

What you'll do

  • Strategy: Agree strategy under the guidance of the Head of Acquisition
  • Budgeting: Day to day responsibility for use and reporting of acquisition spend
  • Channel Optimisation and Expansion: Regularly review current paid channel performance and identify and execute opportunities for improvement in both efficiency and scale
  • Agency Management: Responsible for managing the relationships between multiple agencies and partners related to SEM and Affiliate channels
  • Data Analysis: Responsible for analysing data to gaining actionable insights for marketing and sales
  • Reporting: Responsible for providing and maintaining bespoke reporting of paid activity

Desirable Skills and Experience

  • Excellent knowledge of Paid Acquisition Channels and Platforms (AdWords, Facebook Ads, LinkedIn etc.)
  • Strong understanding of Affiliate Marketing
  • Experience working with analytics platforms such as Google
  • Fantastic communication skills

If you are interested in this position please apply below or send your CV to tim.bosworth@sandersonplc.com and I'll get back to you



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