5 ways to improve your marketing in 2022

5 ways to improve your marketing in 2022

Having a successful marketing plan requires strategic thinking, alignment, a willingness to test and a close eye on key performance indicators (KPIs), as these will tell you how you can be more efficient to deliver the very best results for your business.

Below we have compiled a list of our top five tips on how you can improve your marketing within 2022.

1. Step back and assess - What have you been doing that’s working and what have you been doing that isn’t?

If you aren’t feeling clarity when you think about your marketing, this is a problem. Marketing is a science and an art but it’s not a DARK art. It makes sense when done properly and it’s directly linked to what your business needs to achieve.

2. Be clear about where you’re headed - Marketing is not all about new sales. It’s also about tweaking the direction of the business so it lines up with exactly where you want to be placed in the eyes of your consumer and market.

It can be about making life easier for those you’re already helping with your product or service.

What is it that you want to achieve over the coming year/s and how is your marketing set up to help you grow/pivot/shift/shake up?

3. Realise the old ways are no longer working - It’s not enough to just do an email newsletter and throw out a few ads here and there.

Your clients or candidates now ‘buy’ in more complex ways than ever before and your business needs to be where they are at, serving them in the ways they want - or else they’ll happily take their business and contracts elsewhere.

4. Get really clear about the marketing roles you hire and what to outsource - In-house marketing resource is fantastic, most of the job of a marketer is to orchestrate many moving parts that come together to form an overall successful plan.

If you’re expecting it all from one person, or a small group of people without investing in the outside resources you need, you’ll continue to see little to no results from your marketing efforts.

5. Get set up for results - By developing and implementing a watertight marketing strategy you’ll finally start to see things shift.

Be sure to get the resources you’ll need in place too, most plans that fall flat do so because they haven’t been given the budget, specialist input or timing needed.

Creating a flawless marketing plan for your business is the key to success and whether you apply some or all of these tips, the important thing to remember is that marketing is a fluid role and the need to be agile is critical. In order to become better than previous years, you and your business must evolve to meet the ever-changing wants and needs of your clients and candidates, as well as noting trends within the field.