Shaping Marketing: Where do we go from here?

Written by Doug  Gear | Blog | Candidates | Clients | Marketing | Posted 27/03/2019 13:46:22

Sanderson Marketing Recruitment specialist, Doug Gear outlines the growing areas of interest throughout the industry for 2019.

In 2018, we saw another increase in our clientís requirements for marketing professionals on both a permanent and interim basis. This has been observed from start-up businesses to FTSE 100 companies and has more often than not focussed on particular areas within the Marketing and Communications industry.

So, which areas are experiencing significant growth and how might this impact you?

Letís get DigitalÖ

Digital Marketing has seen a huge increase in recent years and this growth shows no sign of stopping. As the industry develops, roles are becoming more specialised and hiring managers are looking for candidates with more particular skills, expertise and knowledge.

There is a huge clamour for candidates who are stand-alone specialists in fields such as PPC, SEO and Marketing Automation. This has given excellent opportunities to candidates at the beginning of their careers as they can focus initially across a range of digital marketing skills and then progress in their careers to specialise in just one or two particular areas.

With the further sophistication and diversification of digital communications, Marketing Automation has also become a huge growth area within the industry. Marketing Automation is a highly effective tool, in particular giving marketers the opportunity to further customise communication, free up more time to concentrate on other tasks as well as track the success of each campaign more clearly and effectively.

The Art of Communication

During periods of change, communication within an organisation becomes instrumental in both the success of business initiatives and the engagement of colleagues. As the workplace in the UK continues to develop, there has become more and more understanding of how colleague engagement is a huge factor in the success of businesses and, in particular, for attracting talent.

In addition to BAU communications, the imminent resolution to Brexit is sure to have some major implications on businesses within the UK. As a result, companies will require highly tailored and targeted communications.

With an added amount of regulatory customer communications and the PR implications of withdrawing from the EU, this will no doubt effect the volume of internal and external communications. On top of this, Mar Comms has additional complications from the restrictions arising from the General Data Protection Regulations (GDPR). Communicating with target audiences has more obstacles than ever before and communication experts are having to delve deeper into their tool kits to get the right message, to the right people, at the right time.

So, whatís next?!

Itís clear that 2019 will be a big year of change for marketers and companies alike, with more niche roles coming to the fore. Technology will become more integrated in marketing practices but also the necessary human element in communications and other areas of marketing isnít going away either.

What are your thoughts?

Are you currently a marketing professional in one of these roles? Do you think these predictions will be correct?

Click here if youíd like to find out more about how Sanderson can assist with your marketing recruitment needs.

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