International Leadership Week: Women as leaders

International Leadership Week: Women as leaders

Women have made great strides in the workforce, yet they are still very often underrepresented, especially within top roles where leadership responsibilities lay.

In today’s discussion for International Leadership Week 2021, hear from Dionne Sylvester, Senior Marketing Manager at Sanderson, as she talks through her experiences as a Senior leader and the importance of why women should encourage and empower each other within the workplace.

“I can say with certainty that there is a large window for women marketers to rise to executive positions, as well as those in other industries. However, the opportunities for women to reach the top of the corporate ladder is still met with some challenges. The path to leadership involves growing and evolving. And surrounding yourself with people who believe in your capabilities, is incredibly valuable in helping you reach your potential.

“Having a vision for the way you want to affect the world will lead you to the work you are meant to do. Triangulate that vision with your skill set, unique talents, and passion.”

Working your way to the top

“I have not reached a leadership position without taking a few risks. It’s normal to feel hesitant about what you don’t know and what isn’t familiar. But don’t let that fear restrict you from pursuing a great idea or goal. Be fearless in the attempt of doing something new or challenging! If something makes you feel uncomfortable, your initial impulse may be that you’re not ready…you are!”

Any leadership advice you’d give to other women?

1. “Be prepared to encourage others and to spot growth opportunities when they present themselves - because they are the key learning opportunities”.

2. “Show and encourage initiative, risk taking, and always challenge yourself and your team to do better”.

3. “To push through the complex nature of a male-dominated corporate world, women in marketing as well as other industries, must continue to break through their personal and society’s constraints placed upon them”.

Develop a voice and own it!

“It’s important to build a network with other women who are also pursuing professional growth. Having connections that you can bounce ideas, industry best practices, latest trends, and opportunities off are truly meaningful.

"The team and I work in the rapidly evolving digital marketing space so we must aim to be a lifelong learner and develop new skills to stay relevant. Knowledge is power, and we must earn our seat at the table by staying sharp. Without being overly aggressive, I encourage team mates to stand up for themselves and proactively create their own opportunities. Develop a voice and own it – don’t hesitate to bring innovative ideas forward! You must believe in yourself first before others can.”

Be unapologetically courageous and confident in your skills!

“To climb the corporate ladder as a woman, you must always grow and keep your skills sharp as you can’t ever have too much knowledge (especially within marketing). Actively working to grow your career is just as important as dreaming. Take smart chances, keep learning, and take advantage of every opportunity you have. But most importantly, be unapologetically courageous and confident in your skills! Whether you’re starting off in your marketing career or in pursuit of the C-suite, the combination of passion and hard work is a force to be reckoned with.

“Inspire those around you and care about people – people don’t care about how much you know, until they know how much you care.

“As Michelle Obama once stated, ‘there is no limit to what we, as women, can accomplish’.”