Last month, following a successful launch in the US, Google brought ‘Google for Jobs’ to the UK market. The platform serves as an aggregator for other online job sites, collecting listings from internet job boards as well as from company careers sites.
The platform was first brought to the US last year and has made its mark on the industry. Google has seen a 130% rise in the number of companies that have joined the platform and multiple companies in the US have reported that they’ve seen an increase between 35-600% of organic traffic to their websites. Is there therefore huge potential for Google for Jobs to massively upset the recruitment industry?
Indeed currently dominates the UK job aggregator market, with up to 19 million unique users in a given month. Candidates clearly prefer the option to view job adverts from a variety sources in one easy to use App rather than visiting multiple careers sites individually. From the outset it looks as though Google will provide competition in the aggregator market, giving candidates and employers more options.
It’s fair to say that the launch has divided the industry somewhat. Some are excited about Google entering the UK jobs market and feel that the applicants coming to their website via Google will be more prepared and engaged. Moreover, some suggest that Google’s addition to the market may standardise the way jobs are posted online, thus streamlining the industry. However, voicing the counterargument, editor of People Management magazine Robert Jeffrey, warns that once the platform is bigger, Google may start to charge for more “premium services” such as data analytics, advertising solutions, and content which could potentially alienate smaller companies.
For the UK market too, it may take a while to grip the industry: reports suggest that up to 40% of the UK’s largest recruiting firms’ websites and Applicant Tracking Systems are not optimised for Google’s job tag system.
With UK unemployment standing at a low 4% and with the war for talent at an all time high, many employers are looking for the answer to their staffing challenges.
Our Client Solutions Director, Steve Phillips notes:
‘Despite the publicity and interest, Google for Jobs alone is unlikely to provide that answer but could become to be an essential part of every talent acquisition managers toolkit.’
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