Marketing has always been a fast-moving industry and the trends at the forefront of it can change not just yearly, but even monthly. With this in mind, it is important to remain on top of the skills employers are looking for so that you can confidently meet the requirements for the best possible salary. Doug Gear, our specialist Marketing consultant, offers three of the skills which employers most frequently ask him for.
1. Project Management
The demands of project management in marketing are inherently different to project management across many other areas of business for the very reason that a marketing campaign requires both a creative and a data driven mind in one. Defining the projects you have seen through from start to end and have contributed to in both creative and analytical ways sets you aside from a surprisingly large group of your competitors. Many will demonstrate their preferred skills at interview, but few provide evidence for both. Be sure to have valid examples of your contributions to a project across both skill sets.
2. Stakeholder Management
One of the most important but least mentioned skills is stakeholder management which goes hand in hand with the ability to project manage. Sealing the relationship between marketing and the rest of the company is the ability for marketing to drive projects forward whilst handling the potentially conflicting or mixed views of the stakeholders involved. Whether you are being interviewed by a fellow marketing professional or senior member from another department, your skills will shine brighter across the board if you can define the ways you have managed stakeholders successfully to the point of project completion.
Content Management Systems are not something particularly new to the marketing sphere, but with the ever-increasing demand for those experienced in digital marketing the interest in CMS ability grows. It is wise to make yourself comfortable with several different CMS’ so that you are able to demonstrate a broad ability and apply yourself readily to whichever CMS the organisation may prefer. This skill directly ties in with the emphasis on digital skills generally, so be able to provide a valid explanation for the effective use of content within a digital campaign on the whole as an extension of your CMS experience.
Interested in a finding a new marketing role? Search our roles here and feel free to contact us for more information on how we can help.
Doug Gear, Marketing Consultant
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